Seven Cellars
Copy for design and advertising
Seven Cellars is a local landmark for Brightonians. Its two brick-and-mortar stores stock over 2,000 wines, spirits and liquors, with a small clink of sommeliers always on-hand to share some winery wisdom.
But as popular as Seven Cellars might be with locals, they wanted to mix things up by targeting the wholesale market. Pubs, clubs, restaurants, music venues – any licensed premises from Portsmouth to the Palace Pier. Fill my tumbler, we’re going in.
The brief
There are over 450 bars and restaurants in Brighton. But many of them use the same ol’ national drink suppliers, leaving wine lists with a bland and boring aftertaste.
Louise wanted to change all that with a print campaign targeted at publicans and restauranteurs. It had to deliver three key messages:
- Our drinks list goes beyond the ordinary
- We’re locals and we love working with locals
- Everything we sell is “bloody brilliant”
Someone fetch my pencil case.
The words
Copy only works if people read it. So to help Seven Cellars attract more eyeballs, I suggested we deliver our assets in a branded box with a few branded freebies.
It may seem like a simple idea, but the unknown raises curiosity which, unless you’re a cat, can really work wonders. Here’s what we came up with (designed by Alex Borg).
Copy reads…
Hello
We’re Seven Cellars. Suppliers of fine wines and spirits for pubs, restaurants and wherever else you hear glasses clinking. We stock everything you’d expect from an independent wholesaler. And we don’t sell anything you’d happily serve to your mother-in-law.
***
Seven reasons to try Seven Cellars
Easy online ordering with your Seven Cellars account
Free delivery on all orders big or small
Premium drinks that go waaay beyond the standard selection
Independent business and we love working with other independents
Free wine tasting to help you sip and select the perfect wine list
Tabletop menus all designed and printed in your branding
We’re a nice bunch and we’ve got reviews to prove it
***
We leave the substandard to other suppliers. Every drink we deliver has been tirelessly tested and approved by our sommeliers and sipologists. It’s hard work but someone’s got to do it.
***
Serving the spectacular since 2015
They say language is wine upon the lips. We don’t know about that. But we do know great-tasting wine gives customers a reason to return. That’s why we go beyond the ordinary with over 2,000 products comprising all the classics with morish modern alternatives.
Copy ends.
Time at the bar, please.
Wonderful, just as I expected
Brilliant, Tom. Thanks for all your help and fantastic copy.